Is the Google Pixel 10 Pro 256GB or the Apple iPhone Air 256GB cheaper?

We track both across UK and EU retailers and show the lowest listed sample price for each, side by side, on this page.

Which is better, the Google Pixel 10 Pro 256GB or the Apple iPhone Air 256GB?

Compare the specs and estimated frame rates on this page. The faster part is usually worth it only when the price gap is small relative to the performance gap.

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Phone comparison

Google Pixel 10 Pro 256GB vs Apple iPhone Air 256GB

Tracked prices, full specs and estimated gaming performance side by side, so you can see which one is actually worth the money today.

Google

Cheaper

Google Pixel 10 Pro 256GB

€1,111.25

lowest listed price at Scan.co.uk

View at Scan.co.uk

Apple

Apple iPhone Air 256GB

€1,161.45

lowest listed price at Ebuyer

View at Ebuyer

The short answer

Google Pixel 10 Pro 256GB is the cheaper of the two, by €50.20. Specs are close enough that price should decide it.

Specs side by side

Google Pixel 10 Pro 256GB

· 6.8" OLED
· Tensor G5
· 50MP triple
· 256 GB

Apple iPhone Air 256GB

· 6.5" OLED
· A19 Pro
· 5.6mm thin
· 256 GB

More Google Pixel 10 Pro 256GB comparisons

OnePlus 13 512GB vs Google Pixel 10 Pro 256GB Apple iPhone 16 Pro 128GB vs Google Pixel 10 Pro 256GB Google Pixel 9 Pro 256GB vs Google Pixel 10 Pro 256GB Google Pixel 10 Pro 256GB vs Samsung Galaxy S25+ 256GB Google Pixel 10 Pro 256GB vs Apple iPhone 16 Pro 256GB

More Apple iPhone Air 256GB comparisons

Google Pixel 9 Pro 256GB vs Apple iPhone Air 256GB Samsung Galaxy S25+ 256GB vs Apple iPhone Air 256GB Apple iPhone Air 256GB vs Apple iPhone 16 Pro 256GB Apple iPhone Air 256GB vs Apple iPhone 17 Pro 256GB Apple iPhone Air 256GB vs Samsung Galaxy S25 Ultra 256GB

Where to next

Compare up to 4 productsFull side-by-side with price and performance.Build around itPick matching parts with compatibility checks.Let the AI pickDescribe your budget, get a full parts list.